Thursday, September 6, 2007


A letter from KWA,

I would like to make an official apology for yesterday's post. It was not my intention to publish an article based on "remorse psychology", nor was it my intention lure unsuspecting readers into the false sense that there was actually something informational contained within the post. The FSRI blogging division has been notified of this oversight and corrective measures have been put in place.

Let me give you an idea of how we publish posts here at Faking Smart! in Corporate America. When I decide that there will be a posting on this blog I create a list of 50 potential topics, then I send this list on to the main office of the FSRI Blogging Division, and this is where things start to get interesting.

After the head of the FSRI Blogging Division receives the my list a meeting is convened gathering all FSRI Blogging Division, sub-divison heads - thereafter a brainstorming session is initiated. At the end of a grueling two-hour session, this "committee", due to the time constraints of the posting deadline, is given the difficult task of trimming the list of 50 topics down to 10. When 10 topics are finally chosen each sub-division head is then given one of these topics to take back to his or her respective sub-division staffs where the process of actual blog composition begins.

Hammering out a post worthy of Faking Smart! publication is the goal of each sub-division. They pool their creative talents with the tough realization that their posts have only a one-in-ten chance of making it to the actual blog. Allowed only 18 hours to complete their posts, things can get a little crazy in the trenches of the blogging division, but this healthy, competitive atmosphere is what these loyal, hard-working FSRI Blogging Division staffers thrive on.

At the end of the 18-hour composition period, all sub-division heads return hard copies of their completed posts to the head of the blogging division where four of the ten posts are picked randomly as finalists for publication. Those four posts are then sent to me in a secured envelope. How do I decide on which post goes live? It's easy. I read each post thoroghly, then place them separately on my office floor with a doggie treat on top. Then I call my assistant to send in Spinoza, my trusty dachshund, and the treat he eats first indicates the post that will go live ...providing he doesn't get playful and tear it up! After the post is selected I make a correction or two, do some minor editing and then send it on to the blog publication office. There you have it!

To make this brief, what happened yesterday was a mistake. For some reason or other an errant post made its way into my office, one from the FSRI Blogging Division's Sub-division on Experimental Posting. In other words, Spinoza unwittingly signed off on an unsanctioned blog post. Again, I apologize, or as I've heard said in the coffee room from time to time bad.

In all sincerity,

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